In tandem with you finding safe upwinds, based on experience, competence and local values.

brag  audit | tax | advisory

brag Buchhaltungs und Revisions AG was founded on 31 October 1962 in Zug by the Attorney Dr. Alfons Wissmann, Mr Karl Ried and Mr Rene Wehrli. Hans Annen took over the management and chair of the board of directors. In the beginning, there were two employees: Hans Annen and Bruno Besmer, followed later by Urs Schnieper.


Milestones in the development of our services over the past few years have been an RUF accounting machine, in which an accounting sheet had to be inserted and secured for each booking and, when in the beginning of the 80's the first computer, an IBM 36 totally changed the world of service delivery. The first server acquired was almost the size of a full room, and the price of half a million Swiss francs was also remarkable. The server had to be hoisted by use of a pneumatic crane in the old office building at Neugasse 29. When a disk got damaged back then, it luckily could be replaced through an already used one from Hamburg at the "bargain price" of CHF 16,000. The disk had a capacity of around 260 MB. Today we have largely digitized our operations, have a modern IT infrastructure and a digital document management system, which allows us to process documents digitally and to archive business-relevant documents digitally within the scope of the legal provisions.

On October 31, 2012, brag celebrated its 50th anniversary in the casino in Zug. Around 400 guests consisting of current and former customers, government representatives and business partners demonstrated the successful networking and recognition of our company in Zug and all central Switzerland as professional service provider.


After a renewal of the company appearance in the anniversary year, we have in the meantime again refreshed our company branding: We are known as a modern and dynamic fiduciary company and supplying our customers and business partners with the latest information via our homepage, our newsletter and social media. We are open for new developments and keep up to our values.


With all this in mind, we are confident that our promise also builds a sound and well appreciated basis for our success in the future – well beyond our 50th company anniversary.


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Our company can look back to a track book of very loyal employees, such as the mentioned Hans Annen, Bruno Besmer, Urs Schnieper and later also Markus Iten. By the end of the 90s, brag included around 10 team members. Today, we can proudly rely on a loyal, skilled and motivated team of around 25 employees. Unfortunately, Hans Annen died on November 25, 2019, who has shaped our company for many decades. Our company was his lifetime achievement. We keep Hans Annen in the best and eternal memory.

Hans Annen (16 September 1937 – 25 November 2019)